Where are the opportunities – and where are the limits? While AI guidelines are often anchored in the IT or legal department, the communications department also needs clear guidelines for its own approach to AI.
Because we all experience it every day: AI is fundamentally changing communication: it accelerates processes, creates new creative possibilities and optimizes analyses. At the same time, it brings challenges – from the credibility of content to responsibility for corporate messages and use in crisis situations.
Communications teams should define guidelines for dealing with AI
Questions could be:
- How do we ensure transparency?
- How do we preserve our corporate values and tone of voice in AI-generated texts?
- Where do we use AI for support – and where do we need human control?
- What rules apply to the use of AI in sensitive communication situations?
AI is a powerful tool – but no substitute for strategy, journalistic diligence and human responsibility. Those who define clear guidelines for organization and communication today can make targeted use of the potential of AI without jeopardizing their own credibility.