Transformation expert Andrea Montua shows how successful change can be achieved with the help of leadership, culture and communication in her new book “Accompanying transformations” .
Hamburg, July 9, 2025 – Communication is the key to every successful transformation. In her new book “Accompanying transformations – Shaping change with strong leadership and clear communication” (Springer Gabler, 2025), Andrea Montua shows how communication professionals can not only accompany change, but actively shape it.
The experienced communications consultant and author of the classic reference book “Führungsaufgabe Interne Kommunikation” knows that transformation can only succeed if communication creates trust, involves employees and activates them through clarity. “Communication is the architectural structure that holds change together and anchors it in people’s hearts and minds,” says Montua.
In her new book, Montua not only provides theoretical foundations, but also practical tools and concrete strategies that communication professionals can use to successfully manage change. The book is aimed specifically at anyone who not only wants to communicate change, but also help shape it – from internal communication to change management processes.
Why communication is the decisive factor in change:
“Transformations are complex and often accompanied by resistance. In these phases, clear, transparent and trustworthy communication is fundamental,” explains Montua. In her book, she shows how communication managers can play an active role in shaping change processes. She provides practical ideas on how communication not only informs, but also emotionalizes, activates and motivates.
The book offers communication professionals tried-and-tested tools on how to:
- Build trust: Through open and transparent communication, communication professionals create an atmosphere in which change is perceived as an opportunity rather than a threat.
- Enable participation: Communication as an inclusive tool that actively involves all employees in change and takes their perspectives and concerns into account.
- Shaping change in concrete terms: Using narrative and strategic approaches, the book helps to develop a new narrative for change and make change processes tangible.
- Managing emotions: Change is often accompanied by uncertainty and fear – communication has the task of creating clarity and addressing the emotional needs of employees.
This is what communication professionals can expect in the book:
- Strategic perspectives: A comprehensive look at the role of internal communication in the context of transformations.
- Practical tools: Concrete communication strategies and techniques that communication professionals can immediately integrate into their change projects.
- Narrative approaches: How communication can tell change as a positive, shared story that engages everyone.
- Change communication: Success factors for communication in complex change processes that actively involve employees in the change.
You can find the cover and images here.