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When change shatters basic needs

When change shatters basic needs

a stuffed avocado sitting on top of a yellow table

The balance of our basic needs is – quite unconsciously – a constant concern for us. In change processes, they automatically begin to waver. In our latest column on pressesprecher.com, we explain why it is so important for managers and communicators to be aware of our needs and the motives behind our actions.

Copyright lead image: Unsplash / Joshua Coleman

a stuffed avocado sitting on top of a yellow table