Go out and play it Soccer – Franz Beckenbauer once once to the point. Go out and listens listens – one could analogize this to the internal communicators in the companies because that’s where the music plays. We keep talking about how important Surveys are or discussions with focus groups to track down employees’ issues and needs. That is also true, but Especially in companies with different locations, with separate production and administration areas, direct discussions on site are indispensable.
What is really behind the subliminal bad moodthe unwillingness to changeen? Where does punctual U satisfactionthe majority actually? What are the reasons, where does the shoe pinch? The further away the management is, the more bubbling the rumor mill becomes. Fears are being stirred up, can be even by managers not be dispelled and quickly lead to quickly into demotivation. This often results in completely different corporate cultures at different locations, which manifest themselves over the years.
Internal communication has many roles, but supporting managers in their in their communication tasks is the trickiest, as it first has to address the needs and the needs and concerns of employees approach. And there s only works if she asks questions, doesn’t always speak to the same colleagues and if she keeps the (safety)shoes of others from time to time. All of this takes time, commitment and also means that internal communicators have to leave the comfort zone of the nicely furnished workplace. nicely furnished workplace. What should always be in the back of your mind is that the Internal Kommunication is close to the issues and decisions of the management by virtue of her position – often also physically. The majority of colleagues and colleagues does not have this proximity and therefore ask themselvesb questions, that we with the best will in the world cannot anticipate.
So get out of the office, make appointments, arrange meetings and listen to what makes others tick.
- Show an interest in the work and processes on site and ask questions. askwhen a visit would be a good idea so as not to be inconvenient and to get a real insight. Who has time to explain things to you?
- Would you prefer a specific event? Combine visits at company locations with a specific project, e.g.B. a photo session, a film shoot or research for an article in the staff magazine.
- Get into conversation with as many people as possible and ask ask specifically how this or that management decision was receivedhow the report was perceived in the press. Have messages been understood differently than intended?
- Write down youryour impressions and reflect reflect them to the company management at the next opportunity. This way you can impressively for measures that you believefrom your point of view now are necessary now.
- Stay in contact with your new network, ask them regularly and request a return visit if they times are in the vicinity of your workplace.
- Especially in home office times it goes down well if you visit colleagues who cannot take advantage of this privilege because they do not have a desk job. Put on a mask and show loyalty!
You will see that the journey is worthwhile and you will be able to, in which you workeites much better. With this knowledge, it is possible to also much better. Your network will be enriched by valuable new members and the managers perceive Internal Communications as what it wants to be: a strategic bank with an infallible with an unerring instinct for the entire team.
Copyright lead image: Unsplash/pop&zebra