▶️ An example from a family-run company: In order to move forward, well-known and tried-and-tested paths have to be abandoned. The desire to preserve (the family tradition!) stands in contrast to the need to cut off old habits. In the same way, there are different skills and knowledge that need to be preserved. At the same time, new minds are needed to ask critical questions. Keywords: Knowledge transfer, job sharing, onboarding, communities, offboarding.
✅ Collaboratively create concepts, measures and materials for the topics mentioned, offer sparring for managers and provide communicative support for the processes.
If developments in recent years have shown one thing, it is that the phrase “People are the focus” really does need content – because it is true! HR and corporate communications will therefore move closer together. Communication will become more important in order to reach people instead of just addressing them.
The sense of togetherness will remain a crucial factor if organizations want to be functioning units (and they have to be!). However, the conditions for a cosy sense of togetherness are harsh: local identities are weakened by increasing internal diversity and external globalization. How do different cultures fit together? How do we define our cooperation?
Diversity, inclusion, sustainability – how do we position ourselves?
Globalization also requires a rethink in communication – how can I transfer my formats to other countries and how can I organize regular exchange? How can I still remain target group-oriented?