When employees act as company or brand ambassadors on social media, the result is often wonderfully authentic content. This “employee advocacy”, i.e. communication by employees about their company, is completely voluntary and yet does not happen on its own. Communications experts can provide employees with comprehensive support in disseminating their topics and messages – in the interests of the company and on a very personal level. The interviewees in this episode of “Auf einen Tee” know exactly how to do this. A podcast that primarily provides practical tips and shows how brand awareness can be achieved through employees.
Laura Bieler and Kevin Hähnlein
Kevin Hähnlein supports companies in their digital transformation and on the path to greater employee engagement. After holding positions as a consultant and sales engineer, he is now Head of Product Marketing at Haiilo, where he is responsible for the strategic positioning of the product portfolio.
After studying digital communication, writing her master’s thesis together with Beiersdorf and gaining experience in journalism, marketing and corporate communications, Laura Bieler has been responsible for communication projects related to digitalization at Beiersdorf as part of the Corporate Digital Communications team since March 2021.
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