Our AI Guidelines
We use AI responsibly—and we are transparent about the principles that guide our approach. These 10 pillars outline what we focus on in this process.
Pioneer
We always rely on appropriate, state-of-the-art solutions to best meet our customers' wishes and
requirements.
Added Value
We use AI to increase efficiency and effectiveness, always in the best interests of our clients. Our work continues to be guided by our expertise—we deliver added value by drawing on our extensive experience and knowledge to address individual challenges.
Clarity
We clearly and transparently communicate that we use AI in our processes and services.
Authenticity
We always ensure the authenticity and accuracy of the content we generate. Our goal is to provide reliable products and information.
Honesty
We do not create fake content, and we never mislead our customers or employees with false information. Trust is our top priority.
Transparency
We always cite the sources of unaltered AI-generated content (most commonly:
images, videos, audio).
Responsibility
We take full responsibility for the content we use, regardless of whether it was created with or without the help of AI.
Continuing Education
We pursue continuing education both individually and as a team, which enables us not only to reliably use the latest tools available at
, but also to provide well-informed recommendations to our customers.
Data Protection
We comply with legal requirements and protect our customers' data
with the utmost confidentiality.
Quality Management
We view AI as a tool and rely on human judgment to ensure that quality and ethics are upheld.