How do I reach my employees? The original question of internal communication is being asked in Co rona times – and good solutions.
Suddenly a lot is possible – internal communicators in many companies will have experienced this: We could do…. Yes, gladly, preferably immediately! We urgently need…. Yes, do it!
Ideas that were “previously” even at the level of direct superiors were no longer listened toquickly make their way to the executive floor and are often often without further ado released. And also so far ehitherto less communicative Managing directors are suddenly prepared to get involved in communication, show their face and enter into dialog. The realization hereLeadership means more than strategic competence. It means , being close to the employees andto communicate empathically, tolisten and react.
What all ideas and formats in internal communication unites is the focus on the Human. Measure n arebecome (finally) more strongly the needs of the employees: Orientation, connection, exchange or effectiveness provide the direction for formats and topics that are actually needed. From this, the IC can develop a completely new self-confidence, a new self-image and also a new kind of self-efficacy. It all makes a lot of sense what we are doing here. This is also supported by feedback channels which are more likely to be used today than they were last year. We are seeking more contact with colleagues, and in return we are getting more feedback, the tone has become more familiar become.
What for the coming weeks and months is important? D stay tuned!
- Consolidate the new bond by maintaining your contacts, asking questions and continuing to follow with interest how how the mood in the house develops. Make sure you have enough occasions, to give feedback and provide the appropriate channels available.
- Clean up measures and channels. We have explained how this works HERE for you. After the basic tidying up, you can still improve and professionalize where, in Corona times, the “hot needle” had to suffice.
- For many companiescompanies, the Corona period was and is also theeginn of a – perhaps overdue – cultural change. Internal Communications should be the driver of this change and, in this role, also draw management’s attention to when them in communication falls back into old patterns. In addition, continuity is also important here new impulses should manifest themselves in everyday life.tion.
- Leave it at the executive positioning continue to humanize. Many bosses have been allowed to show their private side and have realized that this does not mean a loss of authority. Here the Strengthen internal communication, support and offer the right formats.
- Confirm the role of IC with continued creativity and commitment. The motivation resulting frommotivation resulting from hopefully for further flights of fancy.
As always, there is something good about every crisis. In the case of internal communication, it has once again accelerated the enormous change. The predictions of recent years that IC will increasingly focus on the human element have also been confirmed at warp speed. Keep up the good work!
Copyright lead image: Craig Hellier/ Unsplash