podcast<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Lesedauer<\/span> < 1<\/span> Minute<\/span><\/span>Beiersdorf AG is a traditional company based in Hamburg. People all over the world know Beiersdorf’s brands such as NIVEA, EUCERIN and HANSAPLAST and have certainly used its products at some point. Of course, tradition does not protect against change, which is why topics such as purpose, new work and cultural change are also part […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[202],"tags":[],"class_list":["post-15411","post","type-post","status-publish","format-standard","hentry","category-podcast-en"],"acf":[],"yoast_head":"\nFor a cup of tea with... Anke Schmidt - MontuaPartner Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For a cup of tea with... Anke Schmidt - MontuaPartner Communications\" \/>\n<meta property=\"og:description\" content=\"Lesedauer < 1 MinuteBeiersdorf AG is a traditional company based in Hamburg. People all over the world know Beiersdorf’s brands such as NIVEA, EUCERIN and HANSAPLAST and have certainly used its products at some point. Of course, tradition does not protect against change, which is why topics such as purpose, new work and cultural change are also part […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/\" \/>\n<meta property=\"og:site_name\" content=\"MontuaPartner Communications\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-25T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"metafex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"metafex\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/for-a-cup-of-tea-with-anke-schmidt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/for-a-cup-of-tea-with-anke-schmidt\\\/\"},\"author\":{\"name\":\"metafex\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#\\\/schema\\\/person\\\/ea485aafd2da3a01db9fa51e094aa38a\"},\"headline\":\"For a cup of tea with… Anke Schmidt\",\"datePublished\":\"2021-11-25T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/for-a-cup-of-tea-with-anke-schmidt\\\/\"},\"wordCount\":100,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#organization\"},\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/montua-partner.com\\\/for-a-cup-of-tea-with-anke-schmidt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/for-a-cup-of-tea-with-anke-schmidt\\\/\",\"url\":\"https:\\\/\\\/montua-partner.com\\\/for-a-cup-of-tea-with-anke-schmidt\\\/\",\"name\":\"For a cup of tea with... Anke Schmidt - MontuaPartner Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#website\"},\"datePublished\":\"2021-11-25T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/for-a-cup-of-tea-with-anke-schmidt\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/montua-partner.com\\\/for-a-cup-of-tea-with-anke-schmidt\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/for-a-cup-of-tea-with-anke-schmidt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home page\",\"item\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/home-page\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For a cup of tea with… Anke Schmidt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#website\",\"url\":\"https:\\\/\\\/montua-partner.com\\\/\",\"name\":\"MontuaPartner Communications\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/montua-partner.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#organization\",\"name\":\"MontuaPartner Communications\",\"url\":\"https:\\\/\\\/montua-partner.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/montua-partner.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/MPC-logo-fix-1.svg\",\"contentUrl\":\"https:\\\/\\\/montua-partner.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/MPC-logo-fix-1.svg\",\"caption\":\"MontuaPartner Communications\"},\"image\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#\\\/schema\\\/person\\\/ea485aafd2da3a01db9fa51e094aa38a\",\"name\":\"metafex\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g\",\"caption\":\"metafex\"},\"sameAs\":[\"https:\\\/\\\/montua-partner.com\"],\"url\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/author\\\/metafex\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"For a cup of tea with... Anke Schmidt - MontuaPartner Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/","og_locale":"en_US","og_type":"article","og_title":"For a cup of tea with... Anke Schmidt - MontuaPartner Communications","og_description":"Lesedauer < 1 MinuteBeiersdorf AG is a traditional company based in Hamburg. People all over the world know Beiersdorf’s brands such as NIVEA, EUCERIN and HANSAPLAST and have certainly used its products at some point. Of course, tradition does not protect against change, which is why topics such as purpose, new work and cultural change are also part […]","og_url":"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/","og_site_name":"MontuaPartner Communications","article_published_time":"2021-11-25T23:00:00+00:00","author":"metafex","twitter_card":"summary_large_image","twitter_misc":{"Written by":"metafex"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/#article","isPartOf":{"@id":"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/"},"author":{"name":"metafex","@id":"https:\/\/montua-partner.com\/#\/schema\/person\/ea485aafd2da3a01db9fa51e094aa38a"},"headline":"For a cup of tea with… Anke Schmidt","datePublished":"2021-11-25T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/"},"wordCount":100,"commentCount":0,"publisher":{"@id":"https:\/\/montua-partner.com\/#organization"},"articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/","url":"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/","name":"For a cup of tea with... Anke Schmidt - MontuaPartner Communications","isPartOf":{"@id":"https:\/\/montua-partner.com\/#website"},"datePublished":"2021-11-25T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/montua-partner.com\/for-a-cup-of-tea-with-anke-schmidt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home page","item":"https:\/\/montua-partner.com\/en\/home-page\/"},{"@type":"ListItem","position":2,"name":"For a cup of tea with… Anke Schmidt"}]},{"@type":"WebSite","@id":"https:\/\/montua-partner.com\/#website","url":"https:\/\/montua-partner.com\/","name":"MontuaPartner Communications","description":"","publisher":{"@id":"https:\/\/montua-partner.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/montua-partner.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/montua-partner.com\/#organization","name":"MontuaPartner Communications","url":"https:\/\/montua-partner.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/montua-partner.com\/#\/schema\/logo\/image\/","url":"https:\/\/montua-partner.com\/wp-content\/uploads\/2026\/04\/MPC-logo-fix-1.svg","contentUrl":"https:\/\/montua-partner.com\/wp-content\/uploads\/2026\/04\/MPC-logo-fix-1.svg","caption":"MontuaPartner Communications"},"image":{"@id":"https:\/\/montua-partner.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/montua-partner.com\/#\/schema\/person\/ea485aafd2da3a01db9fa51e094aa38a","name":"metafex","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g","caption":"metafex"},"sameAs":["https:\/\/montua-partner.com"],"url":"https:\/\/montua-partner.com\/en\/author\/metafex\/"}]}},"_links":{"self":[{"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/posts\/15411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/comments?post=15411"}],"version-history":[{"count":0,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/posts\/15411\/revisions"}],"wp:attachment":[{"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/media?parent=15411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/categories?post=15411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/tags?post=15411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}