{"id":15103,"date":"2024-01-12T00:00:00","date_gmt":"2024-01-11T23:00:00","guid":{"rendered":"https:\/\/montua.metafex.io\/for-a-cup-of-tea-with-laura-bieler-and-kevin-haehnlein\/"},"modified":"2024-01-12T00:00:00","modified_gmt":"2024-01-11T23:00:00","slug":"for-a-cup-of-tea-with-laura-bieler-and-kevin-haehnlein","status":"publish","type":"post","link":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-laura-bieler-and-kevin-haehnlein\/","title":{"rendered":"For a cup of tea with&#8230; Laura Bieler and Kevin H\u00e4hnlein"},"content":{"rendered":"<p>When employees act as company or brand ambassadors on social media, the result is often wonderfully authentic content. This \u201cemployee advocacy\u201d, i.e. communication by employees about their company, is completely voluntary and yet does not happen on its own. Communications experts can provide employees with comprehensive support in disseminating their topics and messages &#8211; in the interests of the company and on a very personal level. The interviewees in this episode of \u201cAuf einen Tee\u201d know exactly how to do this. A podcast that primarily provides practical tips and shows how brand awareness can be achieved through employees.    <\/p>\n<p><strong>Laura Bieler and Kevin H\u00e4hnlein<\/strong><\/p>\n<p>Kevin H\u00e4hnlein supports companies in their digital transformation and on the path to greater employee engagement. After holding positions as a consultant and sales engineer, he is now Head of Product Marketing at Haiilo, where he is responsible for the strategic positioning of the product portfolio. <\/p>\n<p>After studying digital communication, writing her master&#8217;s thesis together with Beiersdorf and gaining experience in journalism, marketing and corporate communications, Laura Bieler has been responsible for communication projects related to digitalization at Beiersdorf as part of the Corporate Digital Communications team since March 2021.<\/p>\n<p>Click here for the <a href=\"https:\/\/www.aufeinentee.de\/laura-bieler-und-kevin-haehnlein-ueber-employee-advocacy-authentischen-inhalt-und-die-richtige-mischung-aus-eigeninitiative-und-unterstuetzung\/\">podcast<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12888 size-medium\" src=\"https:\/\/montua-partner.de\/wp-content\/uploads\/2024\/04\/LauraKevin-1-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Lesedauer<\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">Minute<\/span><\/span>When employees act as company or brand ambassadors on social media, the result is often wonderfully authentic content. This \u201cemployee advocacy\u201d, i.e. communication by employees about their company, is completely voluntary and yet does not happen on its own. Communications experts can provide employees with comprehensive support in disseminating their topics and messages &#8211; in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[202],"tags":[],"class_list":["post-15103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>For a cup of tea with... 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