{"id":15068,"date":"2024-02-23T00:00:00","date_gmt":"2024-02-22T23:00:00","guid":{"rendered":"https:\/\/montua.metafex.io\/for-a-cup-of-tea-with-stephan-schnabel\/"},"modified":"2024-02-23T00:00:00","modified_gmt":"2024-02-22T23:00:00","slug":"for-a-cup-of-tea-with-stephan-schnabel","status":"publish","type":"post","link":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/","title":{"rendered":"For a cup of tea with&#8230; Stephan Schnabel"},"content":{"rendered":"<p>Tradition and change &#8211; do they go together? It has to, says Stephan Schnabel, third-generation family entrepreneur and initiator of what is probably the biggest transformation in the 120-year history of Helm AG. In this episode of \u201cAuf einen Tee\u201d with Andrea Montua, the CEO explains how he and his employees are transforming the company into a sustainable chemical marketing company. He also provides insights into the personal change that made real change possible in the first place. A podcast that other CEOs can learn from.<\/p>\n<p><strong>About Stephan Schnabel<\/strong><\/p>\n<p>Stephan Schnabel is CEO and owner of Hamburg-based HELM AG and is the third generation of his family to manage the globally active company. As a Hanseatic citizen and global citizen, he is driven by climate change and social coexistence on our planet. The loss of biodiversity, equality for girls and women and the need for bio-alternatives in the chemical industry are the current focus topics to which he devotes himself both privately and in the future strategy of HELM AG.<\/p>\n<p>The Hamburg-based HELM Group is one of the largest independent chemical companies in the world and is represented in over 30 countries. The business areas are in the fields of chemicals, bioalternatives, agrochemicals and future-oriented technologies such as lithium recycling.<\/p>\n<p><a href=\"https:\/\/www.helmag.com\/de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/w<\/a><a href=\"https:\/\/www.helmag.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">ww.helmag.com\/en\/<\/a><\/p>\n<p>Click here for the <a href=\"https:\/\/www.aufeinentee.de\/stephan-schnabel-ueber-familientradition-veraenderungsdynamik-und-verantwortung\/\">podcast<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12895 size-medium\" src=\"https:\/\/montua-partner.de\/wp-content\/uploads\/2024\/02\/Stephan-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Lesedauer<\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">Minute<\/span><\/span>Tradition and change &#8211; do they go together? It has to, says Stephan Schnabel, third-generation family entrepreneur and initiator of what is probably the biggest transformation in the 120-year history of Helm AG. In this episode of \u201cAuf einen Tee\u201d with Andrea Montua, the CEO explains how he and his employees are transforming the company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[202],"tags":[],"class_list":["post-15068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>For a cup of tea with... Stephan Schnabel - MontuaPartner Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For a cup of tea with... Stephan Schnabel - MontuaPartner Communications\" \/>\n<meta property=\"og:description\" content=\"Lesedauer &lt; 1 MinuteTradition and change &#8211; do they go together? It has to, says Stephan Schnabel, third-generation family entrepreneur and initiator of what is probably the biggest transformation in the 120-year history of Helm AG. In this episode of \u201cAuf einen Tee\u201d with Andrea Montua, the CEO explains how he and his employees are transforming the company [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/\" \/>\n<meta property=\"og:site_name\" content=\"MontuaPartner Communications\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-22T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/montua-partner.com\/wp-content\/uploads\/2024\/02\/Stephan-300x300.jpeg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"metafex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"metafex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/\"},\"author\":{\"name\":\"metafex\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#\\\/schema\\\/person\\\/ea485aafd2da3a01db9fa51e094aa38a\"},\"headline\":\"For a cup of tea with&#8230; Stephan Schnabel\",\"datePublished\":\"2024-02-22T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/\"},\"wordCount\":228,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/montua-partner.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Stephan-300x300.jpeg.webp\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/\",\"url\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/\",\"name\":\"For a cup of tea with... Stephan Schnabel - MontuaPartner Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/montua-partner.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Stephan-300x300.jpeg.webp\",\"datePublished\":\"2024-02-22T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/montua-partner.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Stephan-300x300.jpeg.webp\",\"contentUrl\":\"https:\\\/\\\/montua-partner.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Stephan-300x300.jpeg.webp\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/for-a-cup-of-tea-with-stephan-schnabel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home page\",\"item\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/home-page\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For a cup of tea with&#8230; Stephan Schnabel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#website\",\"url\":\"https:\\\/\\\/montua-partner.com\\\/\",\"name\":\"MontuaPartner Communications\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/montua-partner.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#organization\",\"name\":\"MontuaPartner Communications\",\"url\":\"https:\\\/\\\/montua-partner.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/montua-partner.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/MPC-logo-fix-1.svg\",\"contentUrl\":\"https:\\\/\\\/montua-partner.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/MPC-logo-fix-1.svg\",\"caption\":\"MontuaPartner Communications\"},\"image\":{\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/montua-partner.com\\\/#\\\/schema\\\/person\\\/ea485aafd2da3a01db9fa51e094aa38a\",\"name\":\"metafex\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g\",\"caption\":\"metafex\"},\"sameAs\":[\"https:\\\/\\\/montua-partner.com\"],\"url\":\"https:\\\/\\\/montua-partner.com\\\/en\\\/author\\\/metafex\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"For a cup of tea with... Stephan Schnabel - MontuaPartner Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/","og_locale":"en_US","og_type":"article","og_title":"For a cup of tea with... Stephan Schnabel - MontuaPartner Communications","og_description":"Lesedauer &lt; 1 MinuteTradition and change &#8211; do they go together? It has to, says Stephan Schnabel, third-generation family entrepreneur and initiator of what is probably the biggest transformation in the 120-year history of Helm AG. In this episode of \u201cAuf einen Tee\u201d with Andrea Montua, the CEO explains how he and his employees are transforming the company [&hellip;]","og_url":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/","og_site_name":"MontuaPartner Communications","article_published_time":"2024-02-22T23:00:00+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/montua-partner.com\/wp-content\/uploads\/2024\/02\/Stephan-300x300.jpeg.webp","type":"image\/webp"}],"author":"metafex","twitter_card":"summary_large_image","twitter_misc":{"Written by":"metafex","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/#article","isPartOf":{"@id":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/"},"author":{"name":"metafex","@id":"https:\/\/montua-partner.com\/#\/schema\/person\/ea485aafd2da3a01db9fa51e094aa38a"},"headline":"For a cup of tea with&#8230; Stephan Schnabel","datePublished":"2024-02-22T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/"},"wordCount":228,"commentCount":0,"publisher":{"@id":"https:\/\/montua-partner.com\/#organization"},"image":{"@id":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/#primaryimage"},"thumbnailUrl":"https:\/\/montua-partner.com\/wp-content\/uploads\/2024\/02\/Stephan-300x300.jpeg.webp","articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/","url":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/","name":"For a cup of tea with... Stephan Schnabel - MontuaPartner Communications","isPartOf":{"@id":"https:\/\/montua-partner.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/#primaryimage"},"image":{"@id":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/#primaryimage"},"thumbnailUrl":"https:\/\/montua-partner.com\/wp-content\/uploads\/2024\/02\/Stephan-300x300.jpeg.webp","datePublished":"2024-02-22T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/#primaryimage","url":"https:\/\/montua-partner.com\/wp-content\/uploads\/2024\/02\/Stephan-300x300.jpeg.webp","contentUrl":"https:\/\/montua-partner.com\/wp-content\/uploads\/2024\/02\/Stephan-300x300.jpeg.webp","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/montua-partner.com\/en\/for-a-cup-of-tea-with-stephan-schnabel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home page","item":"https:\/\/montua-partner.com\/en\/home-page\/"},{"@type":"ListItem","position":2,"name":"For a cup of tea with&#8230; Stephan Schnabel"}]},{"@type":"WebSite","@id":"https:\/\/montua-partner.com\/#website","url":"https:\/\/montua-partner.com\/","name":"MontuaPartner Communications","description":"","publisher":{"@id":"https:\/\/montua-partner.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/montua-partner.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/montua-partner.com\/#organization","name":"MontuaPartner Communications","url":"https:\/\/montua-partner.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/montua-partner.com\/#\/schema\/logo\/image\/","url":"https:\/\/montua-partner.com\/wp-content\/uploads\/2026\/04\/MPC-logo-fix-1.svg","contentUrl":"https:\/\/montua-partner.com\/wp-content\/uploads\/2026\/04\/MPC-logo-fix-1.svg","caption":"MontuaPartner Communications"},"image":{"@id":"https:\/\/montua-partner.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/montua-partner.com\/#\/schema\/person\/ea485aafd2da3a01db9fa51e094aa38a","name":"metafex","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0158b6fd88392fcd02a2eb5ab0758c45c0fc2da9d5a9319f0893cedc4e577929?s=96&d=mm&r=g","caption":"metafex"},"sameAs":["https:\/\/montua-partner.com"],"url":"https:\/\/montua-partner.com\/en\/author\/metafex\/"}]}},"_links":{"self":[{"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/posts\/15068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/comments?post=15068"}],"version-history":[{"count":0,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/posts\/15068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/media\/14969"}],"wp:attachment":[{"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/media?parent=15068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/categories?post=15068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/montua-partner.com\/en\/wp-json\/wp\/v2\/tags?post=15068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}