{"id":15056,"date":"2024-06-05T12:39:35","date_gmt":"2024-06-05T10:39:35","guid":{"rendered":"https:\/\/montua.metafex.io\/suddenly-digital\/"},"modified":"2024-06-05T12:39:35","modified_gmt":"2024-06-05T10:39:35","slug":"suddenly-digital","status":"publish","type":"post","link":"https:\/\/montua-partner.com\/en\/suddenly-digital\/","title":{"rendered":"Suddenly digital"},"content":{"rendered":"

The topic for the coming months: digitization – now! With the introduction of Microsoft 365. <\/p>\n

Challenges<\/h3>\n

One of the biggest difficulties was the structure of the institution. Traditional hierarchies, as we know them from organizations, are missing. Of course there are management circles, but a cascade that can also be used for communication is missing. The existing culture was also more of a preservative one and strong forces of inertia awaited us. <\/p>\n

Approach<\/h3>\n

A classic strategic approach helped us to identify stumbling blocks and success factors at an early stage. We chose five consecutive steps: <\/p>\n

    \n
  1. Analysis of the status quo<\/li>\n
  2. Create target group matrix, define key messages and measures<\/li>\n
  3. Convince and empower managers,<\/li>\n
  4. Set up comprehensive multichannel communication<\/li>\n
  5. Training cultural guides as multipliers<\/li>\n<\/ol>\n

    First steps<\/h3>\n

    Due to the really complex organizational structure and the variety of topics, we invested a lot of time and meticulousness in a detailed stakeholder analysis. This made it clear to managers in particular what a great opportunity for cultural change this digitalization offers. It also became clear how great the potential for networking is. In order to serve the \u201cfreedom tradition\u201d of self-sufficient managers, we rely on pure benefit communication. <\/p>\n

    Result<\/h3>\n

    The pilot phase is just starting and we are sure that this major digitization step will move the organization into new and productive times.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Lesedauer<\/span> < 1<\/span> Minute<\/span><\/span>We are in a large non-profit institution where the topic of digitalization is just around the corner with a lot of homework to do. Over the past few years, analog structures have been preserved and digital communication has only taken place sporadically and, above all, has never been networked. <\/p>\n","protected":false},"author":4,"featured_media":14911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nicht-kategorisiert"],"acf":[],"yoast_head":"\nSuddenly digital - 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